5 Ways to Use AI to Create Content that Doesn’t Sound Like Everyone Else
Five ways a small marketing team can use AI to scale content without sounding like everyone else, from customer research to a context system.
For solo marketers and small marketing teams
Get more marketing done with AI.
Learn to give AI your business context and build repeatable ways to research, write, and repurpose content. I explain the setup and the decisions you still need to make.
Build a way of working you can use again.
Know where to start
Understand what an AI tool does and decide where it fits in your marketing before spending time setting it up.
Stop repeating the same brief
Give AI a reference for your business, customers, and voice. Use it as the starting point for the next task.
Know what needs your judgment
Learn how to check an output’s facts and recommendations before you put it to work.
See how I approach the work.
Start with my comparison of five AEO skills. They tackle the same topic, but their instructions lead to different priorities.
Read the AEO skills comparisonLatest explainers
All articlesFive AEO Skills on GitHub: What Each Optimizes For
Compare five AEO skills on GitHub, what they prioritize, where their advice differs, and which skill Brian Carl recommends for solo marketers.
Will AEO Replace SEO?
No. SEO is not dead. AEO is how you get ChatGPT, Claude, and Gemini to recommend you. What a small team should still do.
I’m putting two decades of marketing experience to work with AI.
More about BrianI’m Brian Carl. I’ve spent two decades in marketing and now work as an SVP at a tech company. Here, I’m documenting how I use AI in my own work and explaining the choices behind it. The takes are mine.
Know what to try next with AI.
Get Brian’s explainers on using AI for real marketing tasks. Learn what to set up, how to use it, and what to check.