When is wrong right for business?

Epic Fail 80's style

Nobody likes to be wrong. I am a very suborn person myself and usually think I am right. Usually might be an understatement. But I can be wrong after the fact and I am okay with that.

Why is it okay to be wrong? We are all working in a new medium and I don’t care who you are, you don’t know everything. The world is changing faster than anyone can keep up with and trends are changing even faster.

In the past marketers played it pretty safe. Maybe you did something a bit crazy with your tv commercials or your print ads were a little too sexy, but lets be honest, its a formula. There is definitely creativity in it, but lets break it down, it’s throwing money at as many people as you can to build a customer base.

Right now if you do this you will not get fired. (I am 100% sure by the end of the year or early next year people who are only doing traditional marketing will be people getting fired) But answer this, how does this help you get above the competition? Chances are your competition have already starting using inbound marketing and social media to their advantage and if you let them get ahead of you now, you will be playing a lot of catchup. Ask Barnes & Noble, they still can’t catch Amazon.

To take inbound marketing and social media to the next level you need more than knowledge. You need the courage to know what you are doing is right and fight for it. If you fail, you’ve learned one more thing that doesn’t work on the way to your world wide rave.  Everyone who is successful can tell you more than one of their greatest fails without having to think too hard about it. Good luck and don’t get discouraged.