I get an e-mail every week from Threadless.com. If you’ve never been to Threadless before, you should leave my page right now and check them out.
Welcome back. As you now know, they make crowd-sourced t-shirts that are fun, affordable and sometimes cryptic until you read the title. I bring them up because they do permission marketing in way that you never see.
On Monday I received my weekly e-mail from Threadless and shortly after a second one. The first e-mail was their weekly e-mail and the second was an apology
They sent out an e-mail explaining that the opt-out link was not working in the original e-mail and then explained how to opt-out if you want to.
There are still a lot of CMO’s who would have a heart attack if someone at their company sent out an e-mail like this. The nerve of them, actually letting people know how to opt out!!
I hate that I need to write a blog about this being the right thing to do, but it’s still so rare.
Permission is all you have as a marketer, don’t squander it. In this case, don’t squander it and look good doing it. (That was way too cheesy even for me)
I am an online marketer in Hartford, CT. 
{ 4 comments… read them below or add one }
I had the same thought when I got this e-mail from Threadless. Most wouldn’t have done anything. It’s what makes Threadless special. I am hoping to do an interview with Threadless because I think they just really excel overall at e-mail marketing. Plus, they’re a fellow crowdsourcing company, which I love. Did you see the founder’s interview with TechCrunch recently? Really explains a lot about their approach.
I didn’t see the interview, I will have to look it up.
Thanks for commenting and I couldn’t agree more that Threadless really excels at e-mail marketing. If you do interview them and remember, shoot me over a link.
I also have to say, your company is very interesting. I have never heard of a crowd sourced PPC expert marketplace. That’s a great idea, I might have to interview you next!
Brian, belated reply! The interview just happened. I went to link to this blog post again and saw your reply!
Trada is definitely unique, but that’s part of what makes it so effective. If you’re serious about an interview, I’d love to have you speak to Niel Robertson, our CEO. E-mail me if you’re interested!
Oh, and my blog post with Threadless will run next Thursday.
I had the same thought when I got this e-mail from Threadless. Most wouldn’t have done anything. It’s what makes Threadless special. I am hoping to do an interview with Threadless because I think they just really excel overall at e-mail marketing. Plus, they’re a fellow crowdsourcing company, which I love. Did you see the founder’s interview with TechCrunch recently? Really explains a lot about their approach.
+1
{ 3 trackbacks }