19 Business (and other) Books Recommended at #OMS11

Last week I was in San Diego for the week at the Online Marketing Summit 2011 (#oms11).

I was going to write a recap post from my week there, but I thought it would be more fun to list all of the different books recommended throughout the week. I try to read as much as I can, so I kept track of all the books mentioned.

These are only the books I heard recommended at the sessions I attended so I’m sure there were a lot of other ones, however there is still a lot of books.

So without further ado, here is the list:

• The One-to-one Future: Building Business Relationships One Customer at a Time by Don Peppers and Martha Rogers
• Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy by by Vanessa Fox
• Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Gabe Zichermann and Joselin Linder
• Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
• The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund
• Neuro Web Design: What Makes Them Click? by Susan M. Weinschenk
• How We Decide by Jonah Lehrer
• Descartes’ Error: Emotion, Reason, and the Human Brain by Antonio Damasio
• A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
• Emotionomics: Leveraging Emotions for Business Success by Dan Hill D.V
• The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank and Arthur W. Schultz
• The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee with Steve Baldwin
• Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition) by Kevin Lee with Catherine Seda
• The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld
• Winning Results with Google AdWords, Second Edition by Andrew Goodman
• Not by Genes Alone: How Culture Transformed Human Evolution by Peter J. Richerson and Robert Boyd
• What Intelligence Tests Miss: The Psychology of Rational Thought by Keith E. Stanovich
• Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Liana Evans
• Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis

I use amazon affiliate links in this post, but I’m a huge advocate of going to the library. I suggest before buying any books, check and see if you can find them at your local library first. Yeah, I might sound like a hippie saying that, but if the Birkenstock fits.

Have you read any of these books? What did you think?