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What is thought leadership?

Lets be honest now here. It’s gobbledygook. Thought leadership has become just another Internet hype word, that people are told they should strive for.

The basic idea is that if you blog, tweet, and post thoughtful content online you can become a thought leader and the leads will come flying in. Is this true? Sure as hell is. Why isn’t everyone doing this then? It’s just not that easy.

Not everyone can be a thought leader.

Should you try to become a though leader? Probably not, but you should still be posting thought proving content.

Why blog if it’s not to be a Though Leader??

The main reason is so that you can post keyword rich content for the purpose of Search Engine Optimization. This post isn’t about SEO, but I will go over the reasons quickly why Goolge loves blogs.

Google likes fresh content
Every page can target new specific keywords
If you are writing good content, it will be a link building magnet

If you are lucky enough to become a thought leader you will be really successful. If you can’t do that, having a good blog producing SEO results will still drive leads into your website if done right.

So should I have a blog for my business?

Becoming a thought leader is great for you and great for your business, but don’t take it too seriously. You might not be getting hundreds of re-tweets or comments but as long as your blog is generating leads and links for your site, it is worth your time.

Whether you want to keep trying to be a thought leader or not, you need to have a blog for your business. If you don’t have one, don’t make excuses, there is no better time than now.

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A few weeks ago Microsoft took down a video that they produced called OMGIGP. Luckily YouTube still has a copy posted.

There were a lot of different reactions to this video being posted from people thinking it was a fake and then others thinking it is in bad taste.

I have to say I think its brilliant. After Microsoft announced Bing! and the millions of dollars they are spending on advertising it, I thought they were just going to keep up their same advertising plan that they have been. In the recent past the only ads they have been using featured either Bill Gates and Jerry Seinfeld having a boring conversation or people walking into best buy talking about how they can’t afford Mac’s even though they are better.

I’m glad they are pushing the envelope and creating a campaign that was obviously designed to go viral. In the end I think them pulling the ad is going to help it go viral much quicker than it would have if they just left it up on their site.

One suggestion, add more puke.

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