Everybody seems to be writing e-books these days. They are a great way to help out your brand and can be an amazing way to generate leads.
Anytime there is some new trend in marketing, especially online, every marketer jumps on board and lets be honest most of them suck.
One that doesn’t suck is the $7.95 Marketing plan. It is a free e-book by Jim Kukral. I could tell you all about him and why hes qualified to write about this topic but your probably better off just reading his bio.
You should download this e-book and read it for yourself, but here is the summation:
It is essential to put the time in creating memorable or intriguing domains for you business. This is such an important step. Beyond the fact you want something that is keyword rich for SEO, people don’t have great memories. If your website domain isn’t memorable, how is it going to be spread?
Currently I am working on developing a new project (more on that to come) and reading this, although should have been obvious, hit me like a boot to the head. I was putting so much time into the concept and not enough into the actual name and domain address.
In a recent webinar I watched by William Arruda, a personal branding guru, he said that whenever one of his friends or family members has a kid he buys them their name.com as a gift. What a great idea! (Obviously owning my own name.com website I am a bit biased to this idea.) He even goes as far to say that if he had a kid he would not name him/her until he owned the domain. This shows you the importance that he places on having a memorable and relevant domain name.
This whole principle doesn’t really end with just the domain address either. Brian Clark on Copyblogger wrote an article called Why you should always write your headlines first. He says, “Your headline is a promise to prospective readers. Its job is to clearly communicate the benefit that you will deliver to the reader in exchange for their valuable time.”
This is the same concept that applies to your domain name. In fact it also applies to your e-mail subject line, twitter name, and any other first impression that you are going to make. You have less than 8 seconds on a website to give a user a reason to keep on reading, so choose all of these wisely, but you need to start at the top and work your way down.
I am an online marketer in Hartford, CT. 
