Welcome to my site!

Hi! Thanks for coming to my site :-)

I’m in the process of rebooting my site and will focus my posts on 3 categories: Growth, Focus, and Curiosity. I know those three things don’t totally go together at first glance, but let me explain.


Growth is my main focus. For a long time I’ve been in the testing game. I’ve run more A/B tests than I can count. I’ve learned a lot along the way and want to start spreading those lessons to others.

The concept of “Growth Hacking” has really motivated this process. As a term I think it’s helpful for getting people involved in Marketing Analytics, but it doesn’t provide anyone with a framework to actually test ideas. Lists of hacks that other companies have done are interesting, but generally not useful to your business.

Understanding a growth framework and how to interject that with your own analytics and creativity is the true magic.


Focus is a topic that isn’t discussed enough in the growth community. If you follow blogs that cover Hacks it sounds like you should just throw things against the wall until you have a million users. This isn’t scalable.

Focus is the most important thing. What are you trying to Grow? Spend time tacking problems one at a time. Giant teams and large companies can afford to have lots of irons in the fire — If you’re reading my blog, chances are you can’t. Focus is necessary to find wins and build and iterate on those.

Most importantly, if you find something that’s working. Do more of that. Focus on that.


I’m always curious. I always want to be learning. I always want to try new things — if they make sense.

A lot of theses posts might seem like lifehacking or self-help posts. Really I want to challenge you to try something new. Curiosity leads to growth. This is true in business and in life.

As I run start new tests in how I make myself more effective, I want to share that. I want to help others do this too.

Why Blog?

I’ve blogged on and off for years now. At this point in my life and career, I’ve learned a lot and I want to share that.

I put a lot of time into each post, so I’m not a daily poster or even weekly poster. If you want to stay up to date on my thoughts, follow me on twitter, @briancarl.